DOMREBEL was founded in 2003 in Montréal by two university students, Justin Svatina and Don Nguyen, with $350 between them. With no prior knowledge of the fashion or clothing industry, their story is an example of how everyone, in one way or another, starts as an outsider and underdog.
After making a handful of t-shirts in their garage for themselves and their friends, Justin & Don set out to build a brand that stood for doing more with less. No money? No knowledge? No network? No excuses. If you make something interesting, then people will eventually open their doors to you (but sometimes it can take longer than you expect).
Justin & Don knew that the only way they could stand a chance to compete and make noise in a crowded industry like fashion would be by making exceptional products... things that people could talk about and share. So, they focused their efforts on making the best hand-made t-shirts they could. Their tees were screenprinted by hand, vintage washed in their parents' laundry machines, ripped and distressed one by one, paint splattered and hand-studded with crystals. Even if they weren't to everyone's taste, those t-shirts got people in Montréal, and eventually Canada and the world, talking and paying attention.
Between 2003 and 2005, Justin & Don travelled across Canada and managed to get their collection of home-made t-shirts sold at 75 of the country's top retailers. With the money they made, they then invested in doing international trade fairs and, by 2007, DOMREBEL was sold at 200 retailers in 20 countries. They were also asked to make special outfits for clients like U2, Guns N Roses, Rihanna, Jamie Foxx, Cirque du Soleil, Tiesto, Chris Brown and many more.
Today, the brand is sold at almost 500 luxury retail locations in 35 countries. The brand is still self-financed and owned by its original two founders. And after 15 years of making t-shirts, the brand embarks on an exciting new chapter in art, media, entertainment and fashion, hoping to have a positive impact by bringing excitement and energy into people's daily lives.