Pierre Balmain founded his fashion house in Paris in 1945, with an idea of modern and architectural fashion. Today, thanks to the young creative director Olivier Rousteing, the brand maintains his founder's spirit, adding a sensual and rock touch to the tradition. Now as before the brand dresses the most popular celebrities of the moment, proper ambassadors of the Balmain look. Like the Balmain woman, the Balmain man loves flashy clothing, and there’s equally as much signature glitz and glam in the Balmain menswear collection as is in the women’s. Tailoring is razor sharp with military-inspired blazers with stand-out buttons. Casual pieces are just as sumptuous and detail orientated, with biker-inspired jeans and bold-printed hoodies.